Authorize the evidence
Provide original research, official documentation, or first-party product sources where possible. Mark uncertain ideas as hypotheses. Generated claims should never become facts merely because they sound plausible.
Structure intent, audience, evidence needs and page format before writing begins.
Evidence before generation
A working brief defines the reader, intent, direct answer, page format, required sections, approved sources, internal links, claim limits, and next action. It gives the writer useful constraints without pretending the draft is already approved.
Provide original research, official documentation, or first-party product sources where possible. Mark uncertain ideas as hypotheses. Generated claims should never become facts merely because they sound plausible.
Check that every section advances the buyer decision and that each material claim has support. The generated outline is a starting document, not a substitute for subject expertise.
Review a draft with Content Score, confirm its planned URL in the Page Matrix, or study the full SEO workflow automation guide.